The Focus Group Guidebook.
Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illu...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Morgan, David L. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Thousand Oaks :
SAGE Publications,
1997.
|
Colección: | Focus Group Kit.
|
Temas: | |
Acceso en línea: | Texto completo |
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