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How Advertising Works : the Role of Research.
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapt...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
1998.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn809773871 | ||
| 003 | OCoLC | ||
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| 008 | 120823s1998 xx o 000 0 eng d | ||
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| 020 | |a 9781452267562 | ||
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| 100 | 1 | |a Jones, Professor John Philip Philip. | |
| 245 | 1 | 0 | |a How Advertising Works : |b the Role of Research. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 1998. | ||
| 300 | |a 1 online resource (373 pages) | ||
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| 520 | |a John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising |x Research. | |
| 650 | 0 | |a Advertising. | |
| 650 | 4 | |a Advertising |x Research. | |
| 650 | 4 | |a Advertising. | |
| 650 | 6 | |a Publicité |x Recherche. | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising |x Research |2 fast | |
| 758 | |i has work: |a How advertising works (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYhygRmyjjtdJRW4B6vt6q |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780761912415 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=997055 |z Texto completo |
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