Visual Persuasion : the Role of Images in Advertising.

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Messaris, Dr. Paul
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1996.
Temas:
Advertising > Psychological aspects.
Visual communication.
Commercial art.
Publicité > Aspect psychologique.
Communication visuelle.
Art publicitaire.
commercial art.
Advertising > Psychological aspects
Commercial art
Visual communication
Bildwerbung
Werbepsychologie
Advertenties.
Beeldcommunicatie.
Psychologische aspecten.
Communicatiemiddelen.
Semiotiek.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • A theory of images in advertising. Image as simulated reality. Pictures and reality
  • Visual form and style
  • Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage
  • Showing the unspoken
  • Epilogue : ethics of visual persuasion.

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