Developing a Market Orientation.

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Deshpande, Professor Rohit
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1999.
Temas:
Marketing research.
Customer services.
Corporate culture.
Organization.
Competition.
Marketing > Recherche.
Service à la clientèle.
Culture organisationnelle.
Competition
Corporate culture
Customer services
Marketing research
Organization
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Acknowledgments; Chapter 1
  • Introduction; Chapter 2
  • Market Orientation: The Construct, Research Propositions, and Managerial Implications; Chapter 3
  • The Effect of Market Orientation on Business Profitability; Chapter 4
  • Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis; Chapter 5
  • Market Orientation: Antecedents and Consequences; Chapter 6
  • Market Orientation, Performance, and the Moderating Influence of Competitive Environment; Chapter 7
  • Does Market Orientation Matter for Small Firms?
  • Chapter 8
  • Market Orientation and Business Performance: An Analysis of Panel DataChapter 9
  • Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales; Chapter 10
  • Market Oriented Is Not Enough: Build a Learning Organization; Chapter 11
  • The Influence of Market Orientation on Channel Relationships: A Dyadic Examination; Appendix: Publication History; Author Index; Subject Index; About the Authors.

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