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Developing a Market Orientation.
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
1999.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn809773809 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 120823s1999 xx o 000 0 eng d | ||
| 040 | |a MHW |b eng |e pn |c MHW |d OCLCQ |d EBLCP |d OCLCQ |d AU@ |d OCLCO |d OCLCF |d OCLCQ |d OCLCO |d OCLCQ |d OCLCA |d OCLCQ |d K6U |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 9781452263168 | ||
| 020 | |a 1452263167 | ||
| 029 | 1 | |a DKDLA |b 820120-katalog:999908169905765 | |
| 035 | |a (OCoLC)809773809 | ||
| 050 | 4 | |a HF5415.2 .D44 1999 | |
| 082 | 0 | 4 | |a 658.83 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Deshpande, Professor Rohit. | |
| 245 | 1 | 0 | |a Developing a Market Orientation. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 1999. | ||
| 300 | |a 1 online resource (330 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational culture (the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directe. | ||
| 505 | 0 | |a Cover; Contents; Acknowledgments; Chapter 1 -- Introduction; Chapter 2 -- Market Orientation: The Construct, Research Propositions, and Managerial Implications; Chapter 3 -- The Effect of Market Orientation on Business Profitability; Chapter 4 -- Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis; Chapter 5 -- Market Orientation: Antecedents and Consequences; Chapter 6 -- Market Orientation, Performance, and the Moderating Influence of Competitive Environment; Chapter 7 -- Does Market Orientation Matter for Small Firms? | |
| 505 | 8 | |a Chapter 8 -- Market Orientation and Business Performance: An Analysis of Panel DataChapter 9 -- Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales; Chapter 10 -- Market Oriented Is Not Enough: Build a Learning Organization; Chapter 11 -- The Influence of Market Orientation on Channel Relationships: A Dyadic Examination; Appendix: Publication History; Author Index; Subject Index; About the Authors. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Organization. | |
| 650 | 0 | |a Competition. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Culture organisationnelle. | |
| 650 | 7 | |a Competition |2 fast | |
| 650 | 7 | |a Corporate culture |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Organization |2 fast | |
| 758 | |i has work: |a Developing a market orientation (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFBxcW3gqqxkcqwm64hMpq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780761916932 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=997028 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL997028 | ||
| 994 | |a 92 |b IZTAP | ||