Developing a Market Orientation.

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Deshpande, Professor Rohit
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1999.
Temas:
Marketing research.
Customer services.
Corporate culture.
Organization.
Competition.
Marketing > Recherche.
Service à la clientèle.
Culture organisationnelle.
Competition
Corporate culture
Customer services
Marketing research
Organization
Acceso en línea:Texto completo
Descripción
Sumario:The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational culture (the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directe.
Descripción Física:1 online resource (330 pages)
ISBN:9781452263168
1452263167

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