Effective Health Risk Messages : a Step-by-step Guide.

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message develop...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Witte, Dr. Kim
Otros Autores: Meyer, Dr. Gary, Martell, Dr. Dennis P.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2001.
Temas:
Health promotion.
Health risk assessment.
Health attitudes.
Attitude to Health
Health Promotion
Health Status Indicators
Promotion de la santé.
Risques pour la santé > Évaluation.
Attitudes à l'égard de la santé.
Health attitudes
Health promotion
Health risk assessment
Acceso en línea:Texto completo
Tabla de Contenidos:
  • What are health risk messages?
  • History of health risk messages : fear appeal theories from 1953 to 1991
  • Putting it all together : the extended parallel process model
  • Useful concepts from other theories
  • Starting out the right way : formative research
  • The risk behavior diagnosis scale
  • Out of the tower and into the field
  • Data collection
  • Data analysis
  • Getting the message out.

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