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Effective Health Risk Messages : a Step-by-step Guide.
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message develop...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
2001.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn809772554 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 120823s2001 xx ob 001 0 eng d | ||
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| 020 | |a 9781452264394 | ||
| 020 | |a 1452264392 | ||
| 020 | |a 9781452233239 |q (ebook) | ||
| 020 | |a 1452233233 | ||
| 029 | 1 | |a DKDLA |b 820120-katalog:999922144105765 | |
| 035 | |a (OCoLC)809772554 | ||
| 050 | 4 | |a RA427.W67 | |
| 082 | 0 | 4 | |a 613 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Witte, Dr. Kim. | |
| 245 | 1 | 0 | |a Effective Health Risk Messages : |b a Step-by-step Guide. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 2001. | ||
| 300 | |a 1 online resource (225 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for prac. | ||
| 505 | 0 | |a What are health risk messages? -- History of health risk messages : fear appeal theories from 1953 to 1991 -- Putting it all together : the extended parallel process model -- Useful concepts from other theories -- Starting out the right way : formative research -- The risk behavior diagnosis scale -- Out of the tower and into the field -- Data collection -- Data analysis -- Getting the message out. | |
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Health promotion. | |
| 650 | 0 | |a Health risk assessment. | |
| 650 | 0 | |a Health attitudes. | |
| 650 | 2 | |a Attitude to Health | |
| 650 | 2 | |a Health Promotion | |
| 650 | 2 | |a Health Status Indicators | |
| 650 | 6 | |a Promotion de la santé. | |
| 650 | 6 | |a Risques pour la santé |x Évaluation. | |
| 650 | 6 | |a Attitudes à l'égard de la santé. | |
| 650 | 7 | |a Health attitudes |2 fast | |
| 650 | 7 | |a Health promotion |2 fast | |
| 650 | 7 | |a Health risk assessment |2 fast | |
| 700 | 1 | |a Meyer, Dr. Gary. | |
| 700 | 1 | |a Martell, Dr. Dennis P. | |
| 758 | |i has work: |a Effective health risk messages (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGCqYMjfjjqCkwD8wWBJj3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780761915089 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=996754 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24991613 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL996754 | ||
| 938 | |a Sage Publications |b SAGE |n EDZ0000063663 | ||
| 994 | |a 92 |b IZTAP | ||