Effective Health Risk Messages : a Step-by-step Guide.

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message develop...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Witte, Dr. Kim
Otros Autores: Meyer, Dr. Gary, Martell, Dr. Dennis P.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2001.
Temas:
Health promotion.
Health risk assessment.
Health attitudes.
Attitude to Health
Health Promotion
Health Status Indicators
Promotion de la santé.
Risques pour la santé > Évaluation.
Attitudes à l'égard de la santé.
Health attitudes
Health promotion
Health risk assessment
Acceso en línea:Texto completo
Descripción
Sumario:Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for prac.
Descripción Física:1 online resource (225 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781452264394
1452264392
9781452233239
1452233233

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