SAGE Brief Guide to Marketing Ethics.

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2011.
Temas:
Marketing > Moral and ethical aspects.
Business ethics.
Marketing > Aspect moral.
Morale des affaires.
BUSINESS & ECONOMICS > Business Ethics.
Business ethics
Marketing > Moral and ethical aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • COVER; TABLE OF CONTENTS; PREFACE; Part I: Business Ethics; Part II: Ethics and the Marketing Mix; Part III: Ethics and the Promotional Mix; Part IV: Special Topics in Marketing Ethics; APPENDIX: AMA Statement of Ethics.

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