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SAGE Brief Guide to Marketing Ethics.
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or m...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a SAGE Brief Guide to Marketing Ethics. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 2011. | ||
| 300 | |a 1 online resource (233 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 588 | 0 | |a Print version record. | |
| 520 | |a Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners. | ||
| 505 | 0 | |a COVER; TABLE OF CONTENTS; PREFACE; Part I: Business Ethics; Part II: Ethics and the Marketing Mix; Part III: Ethics and the Promotional Mix; Part IV: Special Topics in Marketing Ethics; APPENDIX: AMA Statement of Ethics. | |
| 504 | |a Includes bibliographical references. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing |x Moral and ethical aspects. | |
| 650 | 0 | |a Business ethics. | |
| 650 | 6 | |a Marketing |x Aspect moral. | |
| 650 | 6 | |a Morale des affaires. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Ethics. |2 bisacsh | |
| 650 | 7 | |a Business ethics |2 fast | |
| 650 | 7 | |a Marketing |x Moral and ethical aspects |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9781412995146 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=996726 |z Texto completo |
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