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SAGE Brief Guide to Marketing Ethics.
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or m...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners. |
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| Descripción Física: | 1 online resource (233 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781452263915 1452263914 9781452243962 1452243964 9781483342443 1483342441 |