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Advertising to Children : Concepts and Controversies.
Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
1999.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 050 | 4 | |a HQ784.T4 A29 1999 | |
| 082 | 0 | 4 | |a 302.2345083 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Macklin, M. . Carole Carole. | |
| 245 | 1 | 0 | |a Advertising to Children : |b Concepts and Controversies. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 1999. | ||
| 300 | |a 1 online resource (337 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives. | ||
| 505 | 0 | |a Through the eyes of a child : children's knowledge and understanding of advertising /Deborah Roedder John -- Socialization and adolescents' skepticism toward advertising /Tamara F. Mangleburg and Terry Bristol -- Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding /Robert Abelman and David Atkin -- Youth, advertising, and symbolic meaning /Cindy Dell Clark -- "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s /Alison Alexander [and others] -- Mothers' preferences for regulating children's television /Ann D. Walsh, Russell N. Laczniak, and Les Carlson -- Comparison of children's and prime-time fine-print advertising disclosure practices /Darrel D. Muehling and Richard H. Kolbe -- The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys /Mary C. Martin, James W. Gentry, and Ronald Paul Hill -- Selling food to children : is fun part of a balanced breakfast? /Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez -- How do we persuade children not to smoke? /Laura A. Peracchio and David Luna -- Camels and cowboys : how junior high students view cigarette advertising /Barbara J. Phillips and Liza Stavchansky -- Adolescents' attention to beer and cigarette print ads and associated product warnings /Richard J. Fox [and others] -- Advertising to children in the twenty-first century : new questions within familiar themes /Christine Wright-Isak -- The future for children and the Internet /Carole Walters -- Advertising's effects : juxtaposing research with older and younger youths /Marvin E. Goldberg -- The context of advertising and children : future research directions /Jeffrey J. Stoltman. | |
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Television advertising and children |z United States. | |
| 650 | 0 | |a Advertising and children |z United States. | |
| 650 | 6 | |a Publicité télévisée et enfants |z États-Unis. | |
| 650 | 6 | |a Publicité et enfants |z États-Unis. | |
| 650 | 7 | |a Advertising and children |2 fast | |
| 650 | 7 | |a Television advertising and children |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Kinderen. |2 gtt |
| 650 | 7 | |a Publicité télévisée |z États-Unis. |2 ram | |
| 650 | 7 | |a Publicité et enfants |z États-Unis. |2 ram | |
| 700 | 1 | |a Carlson, Leslie C. | |
| 776 | 0 | 8 | |i Print version: |z 9780761912859 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=996649 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24991393 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL996649 | ||
| 994 | |a 92 |b IZTAP | ||