The Mass Marketing of Politics : Democracy in an Age of Manufactured Images.

The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are bei...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Newman, Dr. Bruce I. I.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1999.
Temas:
1900-1999
Political campaigns > United States.
Marketing > United States.
Presidents > United States > Election.
Democracy > United States.
Presidents > United States > Elections.
Marketing politique > États-Unis.
Présidents > États-Unis > Élections.
Démocratie > États-Unis.
Marketing > États-Unis.
Democracy
Marketing
Political campaigns
Politics and government
Presidents > Election
Demokratie
Wahlkampf
Politiek.
Verkiezingen.
Marketing.
Massamedia.
Propagande électorale > Etats-Unis.
Présidents > Etats-Unis > Election.
United States > Politics and government > 20th century.
États-Unis > Politique et gouvernement > 20e siècle.
United States
USA
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The impact of marketing on democracy
  • From party politics to mass marketing
  • The ABC's of marketing
  • The information highway
  • Strategy
  • The art of crafting an image
  • The permanent campaign
  • The solution.

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