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The Mass Marketing of Politics : Democracy in an Age of Manufactured Images.
The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are bei...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
1999.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn809772231 | ||
| 003 | OCoLC | ||
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| 006 | m o d | ||
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| 008 | 120823s1999 xx o 000 0 eng d | ||
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| 020 | |a 9781452263649 | ||
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| 029 | 1 | |a DKDLA |b 820120-katalog:999918331405765 | |
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| 037 | |a 9781452263649 |b Ingram Content Group | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a JK2281 .N484 1999 | |
| 082 | 0 | 4 | |a 324.720973 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Newman, Dr. Bruce I. I. | |
| 245 | 1 | 4 | |a The Mass Marketing of Politics : |b Democracy in an Age of Manufactured Images. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 1999. | ||
| 300 | |a 1 online resource (186 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential readin. | ||
| 505 | 0 | |a The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Political campaigns |z United States. | |
| 650 | 0 | |a Marketing |z United States. | |
| 650 | 0 | |a Presidents |z United States |x Election. | |
| 650 | 0 | |a Democracy |z United States. | |
| 651 | 0 | |a United States |x Politics and government |y 20th century. | |
| 650 | 0 | |a Presidents |z United States |x Elections. | |
| 650 | 6 | |a Marketing politique |z États-Unis. | |
| 650 | 6 | |a Présidents |z États-Unis |x Élections. | |
| 650 | 6 | |a Démocratie |z États-Unis. | |
| 651 | 6 | |a États-Unis |x Politique et gouvernement |y 20e siècle. | |
| 650 | 6 | |a Marketing |z États-Unis. | |
| 650 | 7 | |a Democracy |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Political campaigns |2 fast | |
| 650 | 7 | |a Politics and government |2 fast | |
| 650 | 7 | |a Presidents |x Election |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 650 | 7 | |a Demokratie |2 gnd | |
| 650 | 7 | |a Wahlkampf |2 gnd | |
| 650 | 7 | |a Marketing |2 gnd | |
| 651 | 7 | |a USA |2 gnd | |
| 650 | 1 | 7 | |a Politiek. |2 gtt |
| 650 | 1 | 7 | |a Verkiezingen. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Massamedia. |2 gtt |
| 650 | 7 | |a Marketing politique |z États-Unis. |2 ram | |
| 650 | 7 | |a Propagande électorale |z Etats-Unis. |2 ram | |
| 650 | 7 | |a Présidents |z Etats-Unis |x Election. |2 ram | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 758 | |i has work: |a The mass marketing of politics (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH74HtRtmptvb367k7rrMP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780761909583 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=996604 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24991538 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL996604 | ||
| 994 | |a 92 |b IZTAP | ||