The Mass Marketing of Politics : Democracy in an Age of Manufactured Images.

The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are bei...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Newman, Dr. Bruce I. I.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1999.
Temas:
1900-1999
Political campaigns > United States.
Marketing > United States.
Presidents > United States > Election.
Democracy > United States.
Presidents > United States > Elections.
Marketing politique > États-Unis.
Présidents > États-Unis > Élections.
Démocratie > États-Unis.
Marketing > États-Unis.
Democracy
Marketing
Political campaigns
Politics and government
Presidents > Election
Demokratie
Wahlkampf
Politiek.
Verkiezingen.
Marketing.
Massamedia.
Propagande électorale > Etats-Unis.
Présidents > Etats-Unis > Election.
United States > Politics and government > 20th century.
États-Unis > Politique et gouvernement > 20e siècle.
United States
USA
Acceso en línea:Texto completo
Descripción
Sumario:The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential readin.
Descripción Física:1 online resource (186 pages)
ISBN:9781452263649
1452263647

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