Advertising Organizations and Publications : a Resource Guide.

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jones, Professor John Philip Philip
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2000.
Temas:
Advertising agencies.
Advertising > Societies, etc.
Agences de publicité.
Advertising agencies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; ""Subliminal"" Advertising; Introduction; Part I
  • Advertising Organizations; Chapter 1
  • Advertising Archives-The University of Illinois; Chapter 2
  • Advertising Archives-Other Collections; Chapter 3
  • The Advertising Association (AA) (United Kingdom); Chapter 4
  • The Advertising Council; Chapter 5
  • The Advertising Educational Foundation (AEF); Chapter 6
  • The Advertising Federation of Australia (AFA); Chapter 7
  • Advertising Industry Awards; Chapter 8
  • The Advertising Research Foundation (ARF); Chapter 9
  • Advertising Seminars International (asi)
  • Chapter 19
  • Competitive Media Reporting (CMR)Chapter 20
  • The Council for Marketing and Opinion Research (CMOR); Chapter 21
  • The Council of American Survey Research Organizations (CASRO); Chapter 22
  • Cox Direct-Annual Surveys of Promotional Practices; Chapter 23
  • The Direct Marketing Association (DMA); Chapter 24
  • The Direct Marketing Educational Foundation (DMEF); Chapter 25
  • The European Association of Advertising Agencies (EAAA); Chapter 26
  • The European Society for Opinion and Marketing Research (ESOMAR); Chapter 27
  • The Federal Trade Commission and How It Regulates Advertising.
  • Chapter 28
  • The Free-Standing Insert (FSI) CouncilChapter 29
  • Genootschap Voor Reclame (GVR); Chapter 30
  • Gesamtverband Werbeagenturen (GWA); Chapter 31
  • The History of Advertising Trust Archive (HAT) (United Kingdom); Chapter 32
  • The Incorporated Society of British Advertisers (ISBA); Chapter 33
  • Institut de Recherches et d'Etudes Publicitaires (IREP); Chapter 34
  • The Institute of Canadian Advertising (ICA); Chapter 35
  • The Institute of Practitioners in Advertising (IPA); Chapter 36
  • The International Advertising Association (IAA)
  • Chapter 37
  • The International Advertising Festival, CannesChapter 38
  • The International Federation of Periodical Publishers (FIPP); Chapter 39
  • The International Radio & Television Society Foundation (IRTS); Chapter 40
  • The Internet Advertising Bureau (IAB); Chapter 41
  • The Magazine Publishers of America (MPA); Chapter 42
  • The Marketing Science Institute (MSI); Chapter 43
  • The Marketing Society (United Kingdom); Chapter 44
  • The Market Research Council; Chapter 45
  • The Market Research Society (MRS) (United Kingdom); Chapter 46
  • The Market Research Society of Australia (MRSA)
  • Chapter 47
  • The Media Research Club of Chicago (MRCC)

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