The green executive : corporate leadership in a low carbon economy /

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Over the last five years, the corporate sustainability debate has shifted from one of compliance to one of strategic competitive advantage. Accordingly, responsibility for environmental and sustainability issues has risen from management functions to director level executives. A range of personal vi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kane, Gareth
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York, NY : Earthscan, 2011.
Temas:
Business enterprises > Environmental aspects.
Management > Environmental aspects.
Sustainable development.
Green marketing.
Leadership.
Environmental responsibility.
Leadership
Entreprises > Aspect de l'environnement.
Gestion > Aspect de l'environnement.
Développement durable.
Marketing vert.
Responsabilité environnementale.
sustainable development.
BUSINESS & ECONOMICS > Development > Sustainable Development.
Business enterprises > Environmental aspects
Environmental responsibility
Green marketing
Management > Environmental aspects
Sustainable development
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. 1. Why do it?
  • pt. 2. The global context
  • pt. 3. Practical action
  • pt. 4. Making it happen.

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