Unrelenting innovation : how to create a culture for market dominance /

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The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tellis, Gerard J., 1950-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Jossey-Bass, ©2013.
Edición:1st ed.
Colección:Warren Bennis signature series.
Temas:
New products.
Diffusion of innovations.
Creative ability in business.
Technological innovations.
Strategic planning.
Market share.
Innovations > Diffusion.
Créativité dans les affaires.
Innovations.
Planification stratégique.
Part de marché.
BUSINESS & ECONOMICS > Structural Adjustment.
Creative ability in business
Diffusion of innovations
Market share
New products
Strategic planning
Technological innovations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Why incumbents fail
  • 2. Willingness to cannibalize successful products
  • 3. Embracing risk
  • 4. Focusing on the future
  • 5. Incentives for enterprise
  • 6. Fostering internal markets
  • 7. Empowering innovation champions
  • 8. Culture versus alternate theories : arguments and evidence.

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