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Unrelenting innovation : how to create a culture for market dominance /
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
©2013.
|
| Edición: | 1st ed. |
| Colección: | Warren Bennis signature series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Tellis, Gerard J., |d 1950- |1 https://id.oclc.org/worldcat/entity/E39PBJgRQKCp3GdrWk9HgTGbVC | |
| 245 | 1 | 0 | |a Unrelenting innovation : |b how to create a culture for market dominance / |c Gerard J. Tellis. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c ©2013. | ||
| 300 | |a 1 online resource. | ||
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| 490 | 1 | |a Warren Bennis signature series | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 505 | 0 | |a 1. Why incumbents fail -- 2. Willingness to cannibalize successful products -- 3. Embracing risk -- 4. Focusing on the future -- 5. Incentives for enterprise -- 6. Fostering internal markets -- 7. Empowering innovation champions -- 8. Culture versus alternate theories : arguments and evidence. | |
| 520 | |a The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Diffusion of innovations. | |
| 650 | 0 | |a Creative ability in business. | |
| 650 | 0 | |a Technological innovations. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Market share. | |
| 650 | 6 | |a Innovations |x Diffusion. | |
| 650 | 6 | |a Créativité dans les affaires. | |
| 650 | 6 | |a Innovations. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Part de marché. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Structural Adjustment. |2 bisacsh | |
| 650 | 7 | |a Creative ability in business |2 fast | |
| 650 | 7 | |a Diffusion of innovations |2 fast | |
| 650 | 7 | |a Market share |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 7 | |a Technological innovations |2 fast | |
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| 830 | 0 | |a Warren Bennis signature series. | |
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