Communication in responsible business : strategies, concepts, and cases /

Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Conaway, Roger N.
Autor Corporativo: Business Expert Press
Otros Autores: Laasch, Oliver
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edición:1st ed.
Colección:2012 digital library.
Corporate communication collection,
Business Expert Press digital library.
Temas:
Business communication.
Social responsibility of business.
Communication dans l'entreprise.
Entreprises > Responsabilité sociale.
BUSINESS & ECONOMICS > Business Communication > General.
Business communication
Social responsibility of business
Unternehmen
Kommunikation
Imagepolitik
Corporate Social Responsibility
Corporate Responsibility
Corporate Sustainability
Business Ethics
Marketing
Communication
Stakeholder Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Setting the stage
  • 2. Walking the talk: avoiding greenwash
  • 3. Stakeholder communication: integrated and strategic
  • 4. Issues and crisis communication: expecting the unexpected
  • 5. Communicating through institutional documents: vision, mission, and codes of conduct
  • 6. Sustainability reporting: gateway to transparency
  • 7. Cause-related marketing & amp; social marketing
  • 8. Nonverbal stakeholder communication
  • 9. Stakeholder communication online
  • References
  • Index.

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