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Communication in responsible business : strategies, concepts, and cases /
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
|
| Edición: | 1st ed. |
| Colección: | 2012 digital library.
Corporate communication collection, Business Expert Press digital library. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9781606493250 |q (electronic bk.) | ||
| 020 | |a 1606493256 |q (electronic bk.) | ||
| 020 | |z 9781606493243 |q (pbk.) | ||
| 024 | 7 | |a 10.4128/9781606493250 |2 doi | |
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| 050 | 4 | |a HF5718 |b .C653 2012 | |
| 072 | 7 | |a BUS |x 007000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.45 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Conaway, Roger N. | |
| 245 | 1 | 0 | |a Communication in responsible business : |b strategies, concepts, and cases / |c Roger N. Conaway and Oliver Laasch. |
| 250 | |a 1st ed. | ||
| 260 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2012. | ||
| 300 | |a 1 online resource (185 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Corporate communication collection, |x 2156-8170 | |
| 500 | |a Title from PDF title page (viewed August 29, 2012). | ||
| 500 | |a Part of: 2012 digital library. | ||
| 504 | |a Includes bibliographical references (pages 165-180) and index. | ||
| 505 | 0 | |a 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & amp; social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index. | |
| 520 | 3 | |a Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x General. |2 bisacsh | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 650 | 7 | |a Unternehmen |2 gnd | |
| 650 | 7 | |a Kommunikation |2 gnd | |
| 650 | 7 | |a Imagepolitik |2 gnd | |
| 650 | 7 | |a Corporate Social Responsibility |2 gnd | |
| 653 | |a Corporate Responsibility | ||
| 653 | |a Corporate Sustainability | ||
| 653 | |a Business Ethics | ||
| 653 | |a Marketing | ||
| 653 | |a Communication | ||
| 653 | |a Stakeholder Management | ||
| 700 | 1 | |a Laasch, Oliver. | |
| 710 | 2 | |a Business Expert Press. | |
| 758 | |i has work: |a Communication in responsible business (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGQBphK6yhcVCffh84MyYd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9781606493243 |
| 830 | 0 | |a 2012 digital library. | |
| 830 | 0 | |a Corporate communication collection, |x 2156-8170 | |
| 830 | 0 | |a Business Expert Press digital library. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1000021 |z Texto completo |
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