Communication in responsible business : strategies, concepts, and cases /
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments...
Clasificación: | Libro Electrónico |
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Autor principal: | |
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Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
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Edición: | 1st ed. |
Colección: | 2012 digital library.
Corporate communication collection, Business Expert Press digital library. |
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Acceso en línea: | Texto completo |
Sumario: | Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities. |
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Notas: | Title from PDF title page (viewed August 29, 2012). Part of: 2012 digital library. |
Descripción Física: | 1 online resource (185 pages) |
Bibliografía: | Includes bibliographical references (pages 165-180) and index. |
ISBN: | 9781606493250 1606493256 |
ISSN: | 2156-8170 |