Communication in responsible business : strategies, concepts, and cases /

Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Conaway, Roger N.
Autor Corporativo: Business Expert Press
Otros Autores: Laasch, Oliver
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edición:1st ed.
Colección:2012 digital library.
Corporate communication collection,
Business Expert Press digital library.
Temas:
Business communication.
Social responsibility of business.
Communication dans l'entreprise.
Entreprises > Responsabilité sociale.
BUSINESS & ECONOMICS > Business Communication > General.
Business communication
Social responsibility of business
Unternehmen
Kommunikation
Imagepolitik
Corporate Social Responsibility
Corporate Responsibility
Corporate Sustainability
Business Ethics
Marketing
Communication
Stakeholder Management
Acceso en línea:Texto completo
Descripción
Sumario:Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.
Notas:Title from PDF title page (viewed August 29, 2012).
Part of: 2012 digital library.
Descripción Física:1 online resource (185 pages)
Bibliografía:Includes bibliographical references (pages 165-180) and index.
ISBN:9781606493250
1606493256
ISSN:2156-8170

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