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The ultimate secrets of advertising /
This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
Sage Publications,
©2002.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose. |
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| Descripción Física: | 1 online resource (xxvi, 227 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781452262703 1452262705 |
| Acceso: | Legal Deposit; |