International public relations : negotiating culture, identity, and power /

This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, politi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Curtin, Patricia A. (Patricia Ann), 1955-
Otros Autores: Gaither, Thomas Kenneth
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, ©2007.
Temas:
Culture and globalization.
Intercultural communication.
Public relations > Cross-cultural studies.
Public relations.
Culture et mondialisation.
Relations publiques > Études transculturelles.
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Public Relations.
Culture and globalization
Intercultural communication
Public relations
Relacions públiques.
Relacions públiques > Anàlisi transcultural.
Comunicació intercultural.
Electronic books.
Cross-cultural studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The challenges of international public relations
  • Opening global gateways
  • Global public relations and the circuit of culture
  • The regulatory environments of global public relations practice
  • The face and shape of global public relations campaigns materials
  • Practicing public relations in a global environment
  • Consumption : rethinking publics and practice
  • Contested identities, shifting publics in a globalized world
  • Capturing the synergy of the circuit : the cultural-economic model
  • Circuiting the globe : a practice matrix
  • Ethical considerations in global practice
  • The future of international public relations practice.

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