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International public relations : negotiating culture, identity, and power /
This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, politi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
©2007.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Curtin, Patricia A. |q (Patricia Ann), |d 1955- |1 https://id.oclc.org/worldcat/entity/E39PCjGgfDFrx9qk8c77RCqCwC | |
| 245 | 1 | 0 | |a International public relations : |b negotiating culture, identity, and power / |c Patricia A. Curtin, T. Kenn Gaither. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c ©2007. | ||
| 300 | |a 1 online resource (xiii, 304 pages) : |b illustrations, map | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 265-281) and index. | ||
| 505 | 0 | |a The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice. | |
| 520 | 8 | |a This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates. | |
| 546 | |a English. | ||
| 506 | 1 | |a Legal Deposit; |c Only available on premises controlled by the deposit library and to one user at any one time; |e The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |5 WlAbNL | |
| 540 | |a Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. |5 WlAbNL | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Culture and globalization. | |
| 650 | 0 | |a Intercultural communication. | |
| 650 | 0 | |a Public relations |v Cross-cultural studies. | |
| 650 | 0 | |a Public relations. | |
| 650 | 6 | |a Culture et mondialisation. | |
| 650 | 6 | |a Relations publiques |v Études transculturelles. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
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| 650 | 7 | |a Intercultural communication |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
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| 650 | 7 | |a Relacions públiques |v Anàlisi transcultural. |2 lemac | |
| 650 | 7 | |a Comunicació intercultural. |2 lemac | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Cross-cultural studies |2 fast | |
| 700 | 1 | |a Gaither, Thomas Kenneth. | |
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