International public relations : negotiating culture, identity, and power /

This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, politi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Curtin, Patricia A. (Patricia Ann), 1955-
Otros Autores: Gaither, Thomas Kenneth
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, ©2007.
Temas:
Culture and globalization.
Intercultural communication.
Public relations > Cross-cultural studies.
Public relations.
Culture et mondialisation.
Relations publiques > Études transculturelles.
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Public Relations.
Culture and globalization
Intercultural communication
Public relations
Relacions públiques.
Relacions públiques > Anàlisi transcultural.
Comunicació intercultural.
Electronic books.
Cross-cultural studies
Acceso en línea:Texto completo
Descripción
Sumario:This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.
Descripción Física:1 online resource (xiii, 304 pages) : illustrations, map
Bibliografía:Includes bibliographical references (pages 265-281) and index.
ISBN:9781452213286
1452213283
9781452224817
1452224811
9781452279015
1452279012
Acceso:Legal Deposit;

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