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Service leadership : the quest for competitive advantage /

Providing a solid focus on strategy throughout, this work introduces and operationalizes a new concept - service leadership. The authors provide discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Grönfeldt, Svafa
Otros Autores: Strother, Judith B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, ©2006.
Temas:
Acceso en línea:Texto completo

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