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Service leadership : the quest for competitive advantage /
Providing a solid focus on strategy throughout, this work introduces and operationalizes a new concept - service leadership. The authors provide discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
©2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Providing a solid focus on strategy throughout, this work introduces and operationalizes a new concept - service leadership. The authors provide discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context. |
|---|---|
| Descripción Física: | 1 online resource (xiii, 319 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 283-298) and index. |
| ISBN: | 9781452266732 1452266735 9781452231068 1452231060 |