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Product planning essentials /
Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
Sage Publications,
©2001.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Kahn, Kenneth B. | |
| 245 | 1 | 0 | |a Product planning essentials / |c Kenneth B. Kahn. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c ©2001. | ||
| 300 | |a 1 online resource (viii, 254 pages :) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management. | |
| 505 | 0 | |a Cover; Contents; Preface; Chapter 1 -- Introduction; Chapter 2 -- Strategy and Process; Chapter 3 -- Organizing People; Chapter 4 -- Opportunity Identification; Chapter 5 -- Concept Generation; Chapter 6 -- Concept Evaluation; Chapter 7 -- Technical Development; Chapter 8 -- Market Planning; Chapter 9 -- Commercialization and Launch; Chapter 10 -- Life Cycle Management; Chapter 11 -- Special Topics in Product Planning: International Issues, Public Policy, and Intellectual Property; Chapter 12 -- Product Development Best Practices; Appendix A: Situation Analysis Data Sources | |
| 505 | 8 | |a Appendix B: Reference Sources for Product PlanningReferences; Index; About the Author | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Production planning. | |
| 650 | 0 | |a Production management. | |
| 650 | 6 | |a Production |x Planification. | |
| 650 | 6 | |a Production |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Business Development. |2 bisacsh | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 7 | |a Production management |2 fast | |
| 650 | 7 | |a Production planning |2 fast | |
| 650 | 7 | |a Produkteinführung |2 gnd | |
| 650 | 7 | |a Produktentwicklung |2 gnd | |
| 650 | 7 | |a Produktplanung |2 gnd | |
| 650 | 1 | 7 | |a Productieplanning. |2 gtt |
| 650 | 1 | 7 | |a Productontwikkeling. |2 gtt |
| 650 | 1 | 7 | |a Productiemanagement. |2 gtt |
| 655 | 7 | |a Case studies |2 fast | |
| 758 | |i has work: |a Product planning essentials (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFwPk7rg4Fg9dBtBwwJhVy |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9780761919988 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=996389 |z Texto completo |
| 938 | |a Internet Archive |b INAR |n productplanninge0000kahn | ||
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| 938 | |a Sage Publications |b SAGE |n EDZ0000064155 | ||
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