Communication planning : an integrated approach /

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO&#...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ferguson, Sherry Devereaux
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : Sage, Ã1999.
Colección:Sage series in public relations ; v. 1.
Temas:
Communication planning.
Public relations.
Communication > Planification.
Communication > Philosophie.
Relations publiques.
public relations.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
Communication planning
Public relations
Communicatie.
Strategisch management.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction; PART ONE: STRATEGIC PLANNING CULTURES; The Making of Strategic Planning Cultures; The Role of Integrated Communication Planning; PART TWO: INTEGRATED PLANNING PROCESSES; Writing the Strategic Communication Plan (Multiyear or Annual); Writing the Multiyear or Annual Operational and Work Plans; Writing the Communication Support Plan; Planning for Special Events, Campaigns and Issues; Writing the Contingency Plan for Crises; COMMUNICATION THEORIES: THE FOUNDATION FOR PLANNING; Understanding the Psychology of Audiences; Beliefs, Attitudes, Values and Needs; The Bases of Source Credibility; Message Design; Perception, Cognition and Information Acquisition; Message Design; Theories of Persuasion; Choosing the Channel; Lessons Learned; PART FOUR: STRATEGIC PROCESSES; Strategic Approaches to Planning for Issues Management; Planning Cooperative Strategies; Partnering, Consulting and Negotiating.

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