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Communication planning : an integrated approach /

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO&#...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ferguson, Sherry Devereaux
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : Sage, Ã1999.
Colección:Sage series in public relations ; v. 1.
Temas:
Acceso en línea:Texto completo

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