Communication planning : an integrated approach /

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO&#...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ferguson, Sherry Devereaux
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : Sage, Ã1999.
Colección:Sage series in public relations ; v. 1.
Temas:
Communication planning.
Public relations.
Communication > Planification.
Communication > Philosophie.
Relations publiques.
public relations.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
Communication planning
Public relations
Communicatie.
Strategisch management.
Acceso en línea:Texto completo
Descripción
Sumario:The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.
Descripción Física:1 online resource (xiv, 262 pages) : illustrations.
Bibliografía:Includes bibliographical references (pages 221-242) and indexes.
ISBN:9781452263564
1452263566
9780761913146
0761913149
9781452233352
1452233357
1506314082
9781506314082
1322306796
9781322306797
Acceso:Legal Deposit;

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