Optimal database marketing : strategy, development, and data mining /

This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Drozdenko, Ronald G.
Otros Autores: Drake, Perry D.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : Sage Pub., ©2002.
Temas:
Database marketing.
Electronic commerce.
Bases de données > Marketing.
Commerce électronique.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
Database marketing
Electronic commerce
Acceso en línea:Texto completo
Descripción
Sumario:This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.
Descripción Física:1 online resource (xxii, 398 pages :) : illustrations
Bibliografía:Includes bibliographical references (pages 383-385) and indexes.
ISBN:9781452264042
145226404X
9781452231167
1452231168
1322418241
9781322418247

Ejemplares similares