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Ethics in public relations : responsible advocacy /
"Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
SAGE Publications,
©2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Ethics in public relations : |b responsible advocacy / |c editors, Kathy Fitzpatrick, Carolyn Bronstein. |
| 260 | |a Thousand Oaks, Calif. : |b SAGE Publications, |c ©2006. | ||
| 300 | |a 1 online resource (xiv, 241 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Baselines for ethical advocacy in the "marketplace of ideas" / Kathy Fitzpatrick -- Responsibility and accountability / Thomas H. Bivins -- The ethics of communicating with and about difference in a changing society / Larissa A. Grunig and Elizabeth L. Toth -- Negotiating relationships with activist publics / Linda Hon -- Responsible advocacy for nonprofit organizations / Carolyn Bronstein -- Truth and transparency / Karla Gower -- Responsible online communication / Kirk Hallahan -- Responsible advocacy through strategic risk communication / Michael J. Palenchar and Robert L. Heath -- The ethics of public diplomacy / Philip Seib -- Ethics across borders / Donald Wright. | |
| 520 | 1 | |a "Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations."--Jacket | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public relations |x Moral and ethical aspects. | |
| 650 | 6 | |a Relations publiques |x Aspect moral. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Ethics. |2 bisacsh | |
| 650 | 7 | |a Public relations |x Moral and ethical aspects |2 fast | |
| 700 | 1 | |a Fitzpatrick, Kathy. | |
| 700 | 1 | |a Bronstein, Carolyn. | |
| 776 | 0 | 8 | |i Print version: |t Ethics in public relations. |d Thousand Oaks, Calif. : SAGE Publications, ©2006 |z 1412917972 |w (DLC) 2005033909 |w (OCoLC)62393074 |
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