Olympic marketing /

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The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ferrand, Alain, 1952-
Otros Autores: Séguin, Benoit, 1966-, Chappelet, J.-L. (Jean-Loup)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2012.
Temas:
Olympics > Management.
Olympics > Marketing.
Sports administration.
Sports > Marketing.
Jeux olympiques > Gestion.
Sports > Gestion.
BUSINESS & ECONOMICS > Industries > General.
GAMES > Gambling > Sports.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Reference.
TRAVEL > Special Interest > Sports.
Olympics > Management
Olympics > Marketing
Sports administration
Sports > Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Olympic Marketing; Copyright; Contents; List of figures; List of tables; Foreword; Preface; Executive perspective; Acknowledgements; Abbreviations; Introduction; 1. The Olympic system; 2. Olympic properties and their protection; 3. Olympic brand marketing system; 4. Olympic marketing model; 5. IOC marketing; 6. Marketing by Olympic Games organising committees; 7. Marketing by National Olympic Committees; 8. Marketing by Olympic sponsors; 9. Conclusion and perspectives; References; Index.

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