Social media in the public sector field guide : designing and implementing strategies and policies /

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Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practic...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mergel, Ines, 1972-
Otros Autores: Greeves, Bill
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Jossey-Bass, ©2013.
Edición:1st ed.
Temas:
Internet in public administration.
Social media > Political aspects.
Political participation > Technological innovations.
Internet dans l'administration publique.
Médias sociaux > Aspect politique.
Participation politique > Innovations.
POLITICAL SCIENCE > Public Affairs & Administration.
Political participation > Technological innovations
Internet in public administration
Social media > Political aspects
Acceso en línea:Texto completo
Descripción
Sumario:Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector ""Mergel.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781118423721
1118423720
9781118237373
1118237374
9781118224243
1118224248
9781118262382
1118262387

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