Madison Avenue and the color line : African Americans in the advertising industry /

Mostrar otras versiones (2)

"For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chambers, Jason
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia, Pa. : University of Pennsylvania Press, ©2008.
Colección:EBL-Schweitzer
Temas:
Advertising > United States > History.
African American consumers.
African Americans and mass media.
African Americans in advertising.
Consommateurs noirs américains.
Noirs américains et médias.
Noirs américains dans la publicité.
HISTORY > United States > 20th Century.
Advertising
African American consumers
African Americans and mass media
African Americans in advertising
United States
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • 1. The rise of Black consumer marketing
  • 2. The Jackie Robinsons of advertising and selling
  • 3. Civil rights and the advertising industry
  • 4. Affirmative action and the search for white collars
  • 5. The golden age
  • Epilogue
  • Notes
  • Index
  • Acknowledgments.

Ejemplares similares