Advertising, the media and globalisation : a world in motion /

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This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sinclair, John, 1944-
Format: Electronic eBook
Language:Inglés
Published: Abingdon, Oxon ; New York : Routledge, 2012.
Subjects:
Advertising > Social aspects.
Mass media.
Globalization > Social aspects.
Publicité > Aspect social.
Médias.
Mondialisation > Aspect social.
mass media.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Social aspects
Globalization > Social aspects
Mass media
Online Access:Texto completo
Table of Contents:
  • Advertising as an object of study
  • Global trends in the advertising industry
  • Advertising and the media in motion
  • Current trends in advertising, media and society
  • Advertising, globalisation and world regions.

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