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Advertising, the media and globalisation : a world in motion /
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon ; New York :
Routledge,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sinclair, John, |d 1944- |1 https://id.oclc.org/worldcat/entity/E39PBJqQCMcCpcyJp44DJ6CG73 | |
| 245 | 1 | 0 | |a Advertising, the media and globalisation : |b a world in motion / |c John Sinclair. |
| 260 | |a Abingdon, Oxon ; |a New York : |b Routledge, |c 2012. | ||
| 300 | |a 1 online resource (160 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a text file |2 rdaft | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising |x Social aspects. | |
| 650 | 0 | |a Mass media. | |
| 650 | 0 | |a Globalization |x Social aspects. | |
| 650 | 6 | |a Publicité |x Aspect social. | |
| 650 | 6 | |a Médias. | |
| 650 | 6 | |a Mondialisation |x Aspect social. | |
| 650 | 7 | |a mass media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Social aspects |2 fast | |
| 650 | 7 | |a Globalization |x Social aspects |2 fast | |
| 650 | 7 | |a Mass media |2 fast | |
| 758 | |i has work: |a Advertising, the media and globalisation (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFFbHpXkc39ctj3gXBKgXd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Sinclair, John, 1944- |t Advertising, the media and globalisation. |d Abingdon, Oxon ; New York : Routledge, 2012 |z 9780415668828 |w (DLC) 2011041862 |w (OCoLC)731925345 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=981903 |z Texto completo |
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