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Advertising, the media and globalisation : a world in motion /
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon ; New York :
Routledge,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. |
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| Descripción Física: | 1 online resource (160 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780203143643 0203143647 9781136500985 1136500987 9781136500930 1136500936 9781136500978 1136500979 1280682248 9781280682247 9786613659187 6613659185 0415668832 9780415668835 |