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Drupal 6 Search Engine Optimization.
Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Birmingham :
Packt Pub.,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Drupal 6 Search Engine Optimization; Drupal 6 Search Engine Optimization; Credits; About the Author; Acknowledgement; About the Reviewers; Preface; What this book covers; What you need for this book; Who this book is for; Conventions; Reader feedback; Customer support; Errata; Piracy; Questions; 1. The Tools You'll Need; Drupal 6; Modules; Installing 99% of Drupal modules:; Installing the remaining 1% Drupal modules; Essential SEO modules; Optional SEO modules; Non-SEO modules; Drupal SEO Checklist module; Google Account; Setting up a Google Account; Analytics; Google Analytics.
- Creating a Google Analytics account and installing it on your Drupal siteYahoo! Analytics; Google Webmaster Tools; Verify your site with Google; Google Webmaster Tools settings; Preferred domain; Set a preferred domain in Google Webmaster Tools; Crawl rate; Setting the crawl rate in Google Webmaster Tools; Understanding search engine crawlers; Paid tools; CrazyEgg; Mint; Other Great Tools; Installing two browsers; Google Toolbar; PageRank; What is it?; How do I get more?; SEO for Firefox plugin; Yahoo! site explorer; Summary; 2. Keyword Research; What a keyword is.
- Keywords aggregate searchers into organized groupsA keyword defines a market; Why keyword research is important; What your keyword goal is; Goal 1: Brand awareness; Company brand awareness; Product brand awareness; Credibility; Goal 2: Conversions; Transactional; Lead Generation; Page impression (or ad impression); Keyword research tools; Your own web site; How to set up the Top Searches module; Your competition; How to scrape your competitors' web site for keywords; The quick way; The easy way:; Google Adwords Keyword Tool; Google Zeitgeist; Google Trends; SEOmoz; Keyword Discovery.
- WordTrackerHow to pick the best keywords; The scenario; How to gather a keywords list; Picking the right terms; Getting rid of the wrong terms; Summary; 3. On-Page Optimization; Page titles; The page title module; The token module; Writing page titles that Google and your visitors will love; Setting up your web site's name; Link titles; How to edit the title element of your navigation links; Installing and configuring the page title module; Rewriting page titles for individual nodes; Make Drupal URLs clean and search engine optimized; A brief history of static and dynamic URLs.
- How Drupal handles dynamic URLsTurning on clean URLs in Drupal; Optimizing URLs with the Path module; How to turn on the Path module; Automating paths with Pathauto and Path Redirect; Installing Pathauto and Path Redirect; Configuring Pathauto; How to change a content path; Writing optimized URLs; Redirects; 301 Redirects-the right way to move content around; Installing and configuring Path Redirect; How to set up a 301 redirect; Global Redirect module-fixing Drupal's duplicate content problems; How to install and configure the Global Redirect module; Summary; 4. More On-Page Optimization.