Psychophysiological Measurement and Meaning : Cognitive and Emotional Processing of Media.

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a contex...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Potter, Robert F.
Otros Autores: Bolls, Paul David, 1966-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2011.
Colección:Routledge communication series.
Temas:
Mass media > Psychological aspects.
Communication > Psychological aspects.
Psychophysiology > Research.
Psychometrics.
Médias > Aspect psychologique.
Communication > Aspect psychologique.
Psychophysiologie > Recherche.
Psychométrie.
Communication > Psychological aspects
Mass media > Psychological aspects
Psychometrics
Psychophysiology > Research
Acceso en línea:Texto completo
Descripción
Sumario:This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as.
Notas:Recording the facial EMG signal.
Descripción Física:1 online resource (306 pages).
ISBN:9780203181027
0203181026

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