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Event Policy : From Theory to Strategy.

As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McGillvray, David
Otros Autores: Foley, Malcolm, McPherson, Gayle
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2011.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Cover; Event Policy; Copyright Page; Contents; List of illustrations; Foreword; Preface; Acknowledgements; 1. Event policy: an emerging field of study; Part I: Event policy rationales; 2. Events and festivity: from ritual to regeneration; 3. Trends in events and festivities: the policy panacea; 4. Evaluating event outcomes: a legitimation crisis; Part II: Event policy formations; 5. The politics of events in an age of accumulation; 6. Consuming events: from bread and circuses to brand; 7. Events and social capital: linking and empowering communities.
  • 8. Events as cultural capital: animating the urbanPart III: Event policy implementations; 9. Glasgow 2014: demonstrating capacity and competence; 10. Destination Dubai: event policy in an Arab state; 11. Mardi Gras, New Orleans: policy intervention in an historical event; 12. Singapore: a mixed economy of events; 13. Conclusions; Bibliography; Index.