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Event Policy : From Theory to Strategy.

As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McGillvray, David
Otros Autores: Foley, Malcolm, McPherson, Gayle
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2011.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Front Cover; Event Policy; Copyright Page; Contents; List of illustrations; Foreword; Preface; Acknowledgements; 1. Event policy: an emerging field of study; Part I: Event policy rationales; 2. Events and festivity: from ritual to regeneration; 3. Trends in events and festivities: the policy panacea; 4. Evaluating event outcomes: a legitimation crisis; Part II: Event policy formations; 5. The politics of events in an age of accumulation; 6. Consuming events: from bread and circuses to brand; 7. Events and social capital: linking and empowering communities. 
505 8 |a 8. Events as cultural capital: animating the urbanPart III: Event policy implementations; 9. Glasgow 2014: demonstrating capacity and competence; 10. Destination Dubai: event policy in an Arab state; 11. Mardi Gras, New Orleans: policy intervention in an historical event; 12. Singapore: a mixed economy of events; 13. Conclusions; Bibliography; Index. 
520 |a As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of th. 
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700 1 |a Foley, Malcolm. 
700 1 |a McPherson, Gayle. 
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