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Routledge Handbook of Sport Management.
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core fun...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & amp; Francis,
2011.
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| Colección: | Routledge international handbooks.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Routledge Handbook of Sport Management; Copyright Page; Contents; List of figures; List of tables and boxes; Notes on contributors; Preface: The field of sport management; Part I: Managing the performance of sport organizations: Edited by Leigh Robinson; 1. Contemporary issues in the performance of sport organizations: Leigh Robinson; 2. From daily management to high politics: the governance of the International Olympic Committee: Jean-Loup Chappelet; 3. The contingent and standards governance framework for national governing bodies: Denis Mowbray.
- 4. The planned development of sport organizations: Brian Minikin5. Managing customer expectations of sport organizations: Leigh Robinson; 6. Approaches to managing performance in sport organizations: Peter Taylor; 7. Forecasting the performance of nations in elite sport: Simon Shibli, Veerle De Bosscher, Maarten van Bottenburg and Jerry Bingham; 8. Corporate social responsibility in sport: Stephen Morrow; 9. Theoretical approaches and practical strategies forchange management: Peter McGraw, Tracy Taylor and Daniel Lock.
- Part II: Managing human resources in sport organizations: Edited by Packianathan Chelladurai10. Contemporary issues in the management of human resources: Packianathan Chelladurai; 11. Human resource management in sport: a service-based approach: Solha Husin; 12. Volunteer management in sport: May Kim and Hyejin Bang; 13. Sources of support for employees in sport organizations: Boyun Woo and Claudio Rocha; 14. Psychological contract in the context of sport organizations: Gonzalo Bravo, David Shonk and Doyeon Won; 15. Managing contingent workers in sport: Kyungro Chang.
- Part III: The marketing of sport: Edited by Guillaume Bodet16. Contemporary issues in sport marketing: Guillaume Bodet; 17. Consumer loyalty in sport participation services: Guillaume Bodet; 18. Relationship marketing: from theoretical issues to its application by sport organizations: Alain Ferrand; 19. Sport spectators' segmentation: Guillaume Bodet and Iouri Bernache-Assollant; 20. Sporting goods brands and retail store dramatization: Patrick Bouchet; 21. Sport promotion through communication: a mass media perspective: Daniel C. Funk and Kevin Filo.
- 22. Sport sponsorship: definitions and objectives: Pascale Quester and Charles Bal23. Ambush marketing: Benoit Séguin and Dana Ellis; Part IV: The economics of sport: Edited by Paul Downward; 24. Contemporary issues in the economics of sport: Paul Downward; 25. The economic analysis of sport participation: Paul Downward, Fernando Lera-López and Simona Rasciute; 26. Expenditures on sport products and services: Tim Pawlowski and Christoph Breuer; 27. Do sport clubs maximize wins or profits? And does it make any difference?: Stefan Kesenne.