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Routledge Handbook of Sport Management.
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core fun...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & amp; Francis,
2011.
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| Colección: | Routledge international handbooks.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and. |
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| Notas: | 28. International sport league comparisons: Helmut Dietl, Rodney Fort and Markus Lang. |
| Descripción Física: | 1 online resource (487 pages). |
| ISBN: | 9780203807224 0203807227 |