The Alignment Factor : Leveraging the Power of Total Stakeholder Support.

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Van Riel, Cees B. M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2012.
Temas:
Business communication.
Corporations > Communication systems.
Corporations > Public relations.
Communication dans l'entreprise.
Sociétés > Systèmes de communication.
Sociétés > Relations publiques.
Business communication
Corporations > Communication systems
Corporations > Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; The alignment factor; Copyright; Contents; Illustrations; Foreword; Preface; 1. Aligning stakeholders through corporate communication; Part I: Building internal alignment; 2. Gathering intelligence inside the organization; 3. Developing a road map for internal alignment; 4. Creating internal alignment with effective internalcommunication; Part II. Building external alignment; 5. Gathering intelligence aimed at creating external alignment; 6. A road map aimed at creating external alignment; 7. Benefiting from corporate communication support in creating external alignment.
  • Part III: Key performance indicators in establishing alignment with corporate communication8. Measuring the success of alignment efforts; Part IV: Epilogue; 9. Alignment: building and maintaining total stakeholder support; Bibliography; Index.

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