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The Alignment Factor : Leveraging the Power of Total Stakeholder Support.
The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 006 | m o d | ||
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| 008 | 121121s2012 xx o 000 0 eng d | ||
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| 020 | |a 9780203124536 | ||
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| 035 | |a (OCoLC)798532727 | ||
| 050 | 4 | |a HF5718 .R534 2012 | |
| 082 | 0 | 4 | |a 658.45 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Van Riel, Cees B. M. | |
| 245 | 1 | 4 | |a The Alignment Factor : |b Leveraging the Power of Total Stakeholder Support. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2012. | ||
| 300 | |a 1 online resource (257 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; The alignment factor; Copyright; Contents; Illustrations; Foreword; Preface; 1. Aligning stakeholders through corporate communication; Part I: Building internal alignment; 2. Gathering intelligence inside the organization; 3. Developing a road map for internal alignment; 4. Creating internal alignment with effective internalcommunication; Part II. Building external alignment; 5. Gathering intelligence aimed at creating external alignment; 6. A road map aimed at creating external alignment; 7. Benefiting from corporate communication support in creating external alignment. | |
| 505 | 8 | |a Part III: Key performance indicators in establishing alignment with corporate communication8. Measuring the success of alignment efforts; Part IV: Epilogue; 9. Alignment: building and maintaining total stakeholder support; Bibliography; Index. | |
| 520 | |a The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication profession. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Corporations |x Communication systems. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 6 | |a Sociétés |x Systèmes de communication. | |
| 650 | 6 | |a Sociétés |x Relations publiques. | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Corporations |x Communication systems |2 fast | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 758 | |i has work: |a The alignment factor (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGwRtV4FtGHYWxMXPPkjyd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Van Riel, Cees B.M. |t Alignment Factor : Leveraging the Power of Total Stakeholder Support. |d Hoboken : Taylor & Francis, ©2012 |z 9780415690744 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=957110 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL957110 | ||
| 994 | |a 92 |b IZTAP | ||