The Alignment Factor : Leveraging the Power of Total Stakeholder Support.

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Van Riel, Cees B. M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2012.
Temas:
Business communication.
Corporations > Communication systems.
Corporations > Public relations.
Communication dans l'entreprise.
Sociétés > Systèmes de communication.
Sociétés > Relations publiques.
Business communication
Corporations > Communication systems
Corporations > Public relations
Acceso en línea:Texto completo
Descripción
Sumario:The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication profession.
Descripción Física:1 online resource (257 pages)
ISBN:9780203124536
0203124537

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